BP AR Map

// Projects > BP AR Map (2013, iOS)

The Brief

The BP Augmented Reality Map is a large physical relief map of Brazil that uses markers to show various BP installations and activities around Brazil.

Machine-readable idents on or adjacent to these markers allow guests equipped with a tablet device to learn more about BP's work in each location. Each tablet runs custom augmented reality software to overlay information on the camera's view of the physical map.

BP AR Map

The Development

We built a system to support multiple markers simultaneously, allowing for a more dynamic and engaging experience. Early testing revealed that visual clues were not required to guide the user, and final markers were hidden in the map graphic.

By removing the visual clues, users were left to explore the map and discover the information for themselves. This proved to make the whole experience more fun, as the content become a reward for discovery.

BP AR Map

The Results

The final result was installed in Brazil and enjoyed by all who visited the exhibition.

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